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VP/SVP Marketing | Enterprise AI, Cloud & SaaS

Turning complex platforms into category narratives, growth engines, and revenue outcomes.

Transformative AI marketing and business executive with a track record of scaling cloud and SaaS businesses at public and venture-backed companies, especially where the business is building its next growth motion.

$300M→$5B+ Revenue Scaled
4x Revenue Growth
Microsoft · Slack
Atlassian · VMware
Companies Shaped
60+ Org, $20M+ Budget
Ashmi Chokshi — VP Marketing and GM

An operator who builds at the intersection of AI, cloud, and enterprise GTM.

Over two decades translating complex technology into clear positioning, category narratives, and global go-to-market that drives adoption and revenue.

I'm a VP/SVP marketing leader and GM-style operator who has scaled enterprise AI, cloud, and SaaS businesses from $300M to $5B+. Former Microsoft Azure GM (VP-equivalent), with leadership roles at Slack, Atlassian, VMware, and IBM.

I turn AI and cloud platform innovation into market narratives, marketing strategy, and operating models that drive adoption, market share and revenue, across enterprise, developer, and IT audiences.

Today I’m leading B2B marketing at Udemy Business while exploring my next permanent VP/SVP marketing leadership role, and select interim executive operating roles.

Stanford University — MS, Computer Science The Wharton School — MBA

Build for Business Impact

Connect product strategy, positioning, and GTM execution to revenue, adoption, and market share.

Translate Tech to Customer Value

Turn complex cloud and GenAI capabilities into business outcomes, differentiated proof, and sales-ready messaging.

Build the Growth Engine

Set GTM strategy, cadence, and metrics across PMM, demand, lifecycle, and brand. Hire and lead strong demand-gen/ABM leadership to drive pipeline.

Develop Business Leaders

Build and coach AI-curious teams who drive outcomes, not activity.

Numbers that define the work.

Quantified outcomes across category creation, revenue growth, and organizational leadership.

$5B+ Scaled multi-product portfolios from $300M by aligning product, sales, and partners around clear narratives and repeatable plays
4x Revenue growth at Microsoft Azure, with sustained >50% YoY across multiple product lines
3x TAM growth through new business and global go-to-market at Microsoft Azure
$150M+ Annual marketing-sourced pipeline targets managed at Udemy Business
60+ Person organization with $20M+ annual marketing budget at Microsoft Azure, recruited from Microsoft, Amazon, and VMware
311% ARR growth at Tidemark, with Gartner MQ "Visionary" debut and Cloud Computing "Product of the Year"
100K+ Views on Azure AI keynotes at Microsoft Build, Ignite, and Inspire — elevating Microsoft's position as the innovation partner for CIOs

Two decades of building and scaling enterprise technology.

From software engineering at IBM to GM at Microsoft Azure — a path of category creation, IPOs, and billion-dollar growth.

2026 — Present

VP, B2B Marketing

Udemy Business

Interim VP Marketing for $500M+ ARR business, leading global B2B marketing across demand, solutions, regional, and brand during the Coursera integration. Improved pipeline 57% QoQ and exceeded Q2 target by 10%.

2024 — Present

Interim VP/SVP Marketing

Chokshi Advisory

Interim executive roles with cloud and SaaS companies spanning AI positioning, product marketing, growth strategy, marketing operating models, and AI adoption.

2020 — 2023

General Manager, Azure

Microsoft

VP-equivalent GM for Azure AI applications and developer platforms marketing. Led 60+ people and $20M+ budget, driving 4x revenue growth, 3x TAM expansion, and >50% YoY growth across a multi-billion-dollar business.

Board Leadership & Non-Profit Governance

Applying executive strategy, governance, and operational guidance to community-impact organizations.

Board Chair & Board Member

Verity · Sonoma County, CA · Nov 2023 — Present

Serving as Board Chair for Verity, Sonoma County's sexual assault prevention, intervention, and healing center.

Partnering closely with the Executive Director on organizational governance, strategic planning, board management, and financial oversight to ensure long-term sustainability and expand impact across the community.

Ashmi Chokshi with Verity Board Members
Verity Staff and Board

Recent thinking on AI, marketing, and leadership.

Perspectives on AI product marketing, the changing enterprise buyer journey, and how teams can practically adopt AI in their day-to-day work.

Interim operating leadership for at-scale companies.

Defined interim operating mandates at $250M+ revenue scale.

I take on interim executive roles at $250M+ revenue scale, leading marketing organizations through leadership transitions, mergers/integrations, and growth inflection points.

Current role: Udemy Business ($500M+ ARR), leading global B2B marketing during Coursera integration.

My work spans AI/product marketing, cloud and SaaS GTM, growth operating models, global demand generation for sales-led, partner-led, and product-led GTM, and monetization.

I’m also exploring permanent VP/SVP marketing leadership roles at scale-stage cloud, SaaS, and AI companies.

Udemy Business ($500M+ ARR): Interim VP Marketing for Udemy Business ($500M+ ARR), leading global B2B marketing across demand, solutions, regional, partner, and brand during Coursera integration. Reversed a Q1 pipeline shortfall, improving pipeline 57% QoQ and exceeding Q2 target by 10%, while strengthening the GTM operating model and org alignment.

Pre-IPO Cybersecurity: Unblocked new AI product GTM that had stalled across product, sales, and marketing.

Legacy Cloud Data Company: Accelerated exit through new market positioning and refreshed GTM strategy.

AI Adoption Playbook: Building best practices and playbook for AI adoption on marketing and GTM teams — positioning, launches, enablement, and day-to-day execution.

Let’s translate AI innovation into growth.

Connect with me about permanent VP/SVP Marketing and select GM roles at scale-stage cloud, SaaS, or AI companies, or interim executive roles during leadership transitions, mergers, and growth inflection points.